Friday, November 16, 2007

Calendar marketing

Brain storms in marketing department yield different results: new solution of a difficult question can be found, or stunning brand can be invented, or team spirit can rise. One of such our (featherysoft.com) brain storms resulted in creation of new software – Promo Screen Calendar, whose main point was to make interactive desktop calendar with built in Customer’s ad.

Promo Screen Calendar is based on Screen Calendar software – it is a full-functional calendar program which has many options, function of wallpaper changer – all these features will be available for your clients without restrictions.

According to marketing laws, one should mention not more than 5 product advantages in a description – let’s try to describe Promo Screen Calendar as science demands:

1. The title of the ad calendar software will be:
Screen Calendar from <enter your registration name or your company>

This title will always be displayed in Setup window, so, when you client wants to adjust any option of the program (for example, he wants calendar to show weeks numbering), he will see program title with your company’s name.

2. There is a feature to embed your production’s images (or any nice pictures associated with your company) as desktop wallpapers. Besides, if you want desktop wallpaper of your client to be changed automatically every month on 1st , you will be able to choose what picture will have to be on a desktop on 1st March or 1st April – just like a loose-leaf calendar. You surely know the pleasant feeling of novelty when, having turned a calendar leaf on 1st, you seem that new life begins. Make this little surprise for your clients!

3. Calendar program with built in info of your company is a full-functional and handy PIM: double-click on a calendar to open task scheduler, and simply move your mouse cursor to needed date cell to read your note – it will emerge as a hint directly on the calendar.

4. Promo Screen Calendar makes a Setup File for easy installing calendar software with your ad. You will be able to create a setup file with any name (for example, calendar_from_your_name.exe), copy the one to CD or put it to your website and give its URL to your clients so that they can download and install calendar program with your ad, logo and info. You are not restricted in quantity of copies. Expenses for this advertising are minimal, but it is long-lasting and effective: your clients will use the handy and useful program with your logo during the whole year.

5. Promo Screen Calendar is a ready-to-use powerful marketing tool. You should only derive maximal benefit with minimal investments!

Free sample of calendar program can be send at your request (olga-at-dehelp.com)
Posted by Olga Klesman at 15:29:39 | Permanent Link | Comments (0) |

Monday, November 05, 2007

Where do new marketing ideas come from?

Once, by our partner’s request, we've developed easy and useful software to design calendar grids - Calendar Wizard (dehelp.com). It was in 2001. Then we've translated program interface into English, and it was our start in the foreign software market. Idea of the program was very good, its realization was refined, but instead of being showered with well-liked green banknotes, we were showered with e-mails containing requests to create “the same but even better” calendar. Foreign users wanted to have a calendar on a desktop, they needed pictures and embellishments. It seemed queer to us: “Is it possible that people are ready to pay for a calendar if it is on their desktops over wallpapers? After all, they ask. Why shouldn’t we try – we are enthusiastic more than enough and full of desire to understand other’s mentality – so, let’s work!” We’ve released the first version of Screen Calendar software (screencalendar.com) in 2002.

The main point of Screen Calendar Software is an interactive calendar on a desktop. It is full-customizable calendar software with user-friendly interface which can be understood intuitively. Full-functional PIM (scheduler of events, tasks, meetings), a lot of calendar settings (size, transparency, week numbering etc.), automatic change of backgrounds in given time period, record view directly on a desktop (moving mouse cursor to needed date cell) – it’s only brief review of program’s functions. The program is continually improved, but the main idea remains unchanged: real users’ needs are the basis of Screen Calendar software.

Success of the program inspired us to go further. We had a lot of requests to develop calendar software with the option of embedding user’s own images as wallpapers for his client’s desktop – for example, it was necessary for photographers, design studios, realty agencies, traveling agencies. So, they needed a non-typical marketing tool. That’s how the idea of Promo Screen Calendar service emerged. This service was offered not only to English-speaking customers, it also went on sale in the native market, because goods and services in our market need non-standard promotion methods as well as in foreign one. How Promo Screen Calendar works

Free trial version of this software can be sent at your request.

Posted by Olga Klesman at 00:10:08 | Permanent Link | Comments (0) |

Saturday, October 06, 2007

Unformal notes about good software

Blogs are a very interesting marketing tool so it is wrong not to use it at all. Software development and e-commerce is our family business so I can not though about it 9.00-18.00 only ;) Ideas fly in my mind and require to be written, shared and discussed with interested people. Also, I have friends with cool ideas and they want to be shared with me too :) Welcome to my blog!

Posted by Olga Klesman at 19:04:48 | Permanent Link | Comments (0) |