Friday, February 29, 2008

Wallpaper changer and desktop calendar in one software



There are programs called wallpaper changers which enable you to change desktop wallpaper automatically. Have you ever used one of them? I suppose you have. So, you know that all they can is to change wallpapers automatically in given period. Nothing else. Are they worth using your system resources for only switching background? My answer is "no, they aren't". Try to use the program which serves both as a perfect wallpaper changer and as a PIM like desktop calendar at the same time. What is it? Of course, my favorite Screen Calendar. It enables you to set any time period for automatic wallpaper change, set changing at every start up or use button in tray menu to change background on the fly. They are the features of a full-functional background switcher, aren't they? Mind you, the option of background changer is not the main and the only Screen Calendar's function. First of all, Screen Calendar is a nice-looking desktop calendar which can be customized to your liking and a handy task scheduler to help you in your time management. 3 in 1. Isn't it handy and efficient? Learn how the background changer of Screen Calendar works. Try Screen Calendar for free or buy it now.

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Posted by Elena Grigor'eva at 15:11:14 | Permanent Link | Comments (0) |

Monday, February 25, 2008

Users' choice - Screen Calendar 7.4

We're pleased to tell you that Screen Calendar 7.4 has earned plenty of 5-stars awards and editor's choice awards from different software downloads catalogs for 3 months from its release. That means it has won users' recognition! We thank everyone who has chosen Screen Calendar as a desktop calendar, PIM and desktop manager. We'll do our best to improve our product for your satisfaction.

                                   

Try Screen Calendar 7.4 for free or buy it now!


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Posted by Olga Klesman at 22:31:55 | Permanent Link | Comments (0) |

Friday, November 16, 2007

Calendar marketing

Brain storms in marketing department yield different results: new solution of a difficult question can be found, or stunning brand can be invented, or team spirit can rise. One of such our (featherysoft.com) brain storms resulted in creation of new software – Promo Screen Calendar, whose main point was to make interactive desktop calendar with built in Customer’s ad.

Promo Screen Calendar is based on Screen Calendar software – it is a full-functional calendar program which has many options, function of wallpaper changer – all these features will be available for your clients without restrictions.

According to marketing laws, one should mention not more than 5 product advantages in a description – let’s try to describe Promo Screen Calendar as science demands:

1. The title of the ad calendar software will be:
Screen Calendar from <enter your registration name or your company>

This title will always be displayed in Setup window, so, when you client wants to adjust any option of the program (for example, he wants calendar to show weeks numbering), he will see program title with your company’s name.

2. There is a feature to embed your production’s images (or any nice pictures associated with your company) as desktop wallpapers. Besides, if you want desktop wallpaper of your client to be changed automatically every month on 1st , you will be able to choose what picture will have to be on a desktop on 1st March or 1st April – just like a loose-leaf calendar. You surely know the pleasant feeling of novelty when, having turned a calendar leaf on 1st, you seem that new life begins. Make this little surprise for your clients!

3. Calendar program with built in info of your company is a full-functional and handy PIM: double-click on a calendar to open task scheduler, and simply move your mouse cursor to needed date cell to read your note – it will emerge as a hint directly on the calendar.

4. Promo Screen Calendar makes a Setup File for easy installing calendar software with your ad. You will be able to create a setup file with any name (for example, calendar_from_your_name.exe), copy the one to CD or put it to your website and give its URL to your clients so that they can download and install calendar program with your ad, logo and info. You are not restricted in quantity of copies. Expenses for this advertising are minimal, but it is long-lasting and effective: your clients will use the handy and useful program with your logo during the whole year.

5. Promo Screen Calendar is a ready-to-use powerful marketing tool. You should only derive maximal benefit with minimal investments!

Free sample of calendar program can be send at your request (olga-at-dehelp.com)
Posted by Olga Klesman at 15:29:39 | Permanent Link | Comments (0) |

Tuesday, November 06, 2007

User’s point of view

It was very interesting for me to read Olga’s last post about how the ideas of new software emerge. It’s especially interesting because I tried all the programs she wrote about. One of them, Screen Calendar, became a part of my desktop, a part my everyday time planning, and a part of my life. It excluded other PIMs I had before. Of course, there is nothing ideal in our world. I remember I was upset when Screen Calendar arranged my desktop icons automatically in such way that I thought I would never return them to the needed places. Nevertheless, having coped with my icons, I continued to use Screen Calendar and at least it became my “right hand”. It schedules my day, changes my wallpapers, and reminds me of my plans and events. Comparing Screen Calendar with the first calendar software (Calendar Wizard), I see great progress made by their developers, because Screen Calendar is a cool PIM rather than calendar. It’s really handy and nice-looking. And some words about Promo Screen Calendar. You’ve already understood that I’m in love with Screen Calendar :). So, if someone presented me such desktop calendar with his company’s logo (that’s what Promo SC provides), I would not only see this logo every time looking at my desktop, I would also think kindly of this person every time using Screen Calendar. It’s an ideal advertising, isn’t it? ;)

Posted by Elena Grigor'eva at 13:44:59 | Permanent Link | Comments (0) |

Monday, November 05, 2007

Where do new marketing ideas come from?

Once, by our partner’s request, we've developed easy and useful software to design calendar grids - Calendar Wizard (dehelp.com). It was in 2001. Then we've translated program interface into English, and it was our start in the foreign software market. Idea of the program was very good, its realization was refined, but instead of being showered with well-liked green banknotes, we were showered with e-mails containing requests to create “the same but even better” calendar. Foreign users wanted to have a calendar on a desktop, they needed pictures and embellishments. It seemed queer to us: “Is it possible that people are ready to pay for a calendar if it is on their desktops over wallpapers? After all, they ask. Why shouldn’t we try – we are enthusiastic more than enough and full of desire to understand other’s mentality – so, let’s work!” We’ve released the first version of Screen Calendar software (screencalendar.com) in 2002.

The main point of Screen Calendar Software is an interactive calendar on a desktop. It is full-customizable calendar software with user-friendly interface which can be understood intuitively. Full-functional PIM (scheduler of events, tasks, meetings), a lot of calendar settings (size, transparency, week numbering etc.), automatic change of backgrounds in given time period, record view directly on a desktop (moving mouse cursor to needed date cell) – it’s only brief review of program’s functions. The program is continually improved, but the main idea remains unchanged: real users’ needs are the basis of Screen Calendar software.

Success of the program inspired us to go further. We had a lot of requests to develop calendar software with the option of embedding user’s own images as wallpapers for his client’s desktop – for example, it was necessary for photographers, design studios, realty agencies, traveling agencies. So, they needed a non-typical marketing tool. That’s how the idea of Promo Screen Calendar service emerged. This service was offered not only to English-speaking customers, it also went on sale in the native market, because goods and services in our market need non-standard promotion methods as well as in foreign one. How Promo Screen Calendar works

Free trial version of this software can be sent at your request.

Posted by Olga Klesman at 00:10:08 | Permanent Link | Comments (0) |