Thursday, November 29, 2007

Calendar to order or we compete with ourselves

We’ve been selling software for a long time, but we’ve never tried to sell services. And I think the time has come. Now we are launching a service of making interactive desktop calendar program.

Images, given by customer, are embedded to the calendar as wallpapers, and there is a possibility to set an appointed picture for each month (January – picture no.1, February – picture no.2 and so on), as for loose-leaf calendar. Calendar is fully-customizable: one can adjust calendars size and appearance, transparency degree (it can be completely transparent), size and look of cells, calendar’s arrangement on a desktop etc. Calendar has a full-functional task scheduler – to view notes and time-table, user should move mouse cursor to the date cell, notes will emerge as a hint. Double-click date cell to open scheduler and add note.

User enters his data directly in web-form on the site. He previews calendar on a desktop, adds his company's logo and ad info, adjusts and saves settings and orders the calendar, which he has made. Having paid for calendar, user receives URL with ready program via e-mail.

Result program has almost all options of Screen Calendar. That’s why we have another acute question – will the sales of Screen Calendar itself remain, or they will be eliminated by this service?

There is another aspect of problem of competing with ourselves: “Сalendar to order” service is based on Promo Screen Calendar software which costs no less than $489. Customer will have a choice: to order desktop calendar for $50-60 or buy license for software which can do such desktop calendar many times in many variations.

I bet that both the service and expensive tool Promo Screen Calendar will be bought because each user will choose what is more comfortably and profitably for him. In addition to direct profit, we will gain an experience in service providing – is it interesting for us and our customers? I promise to report the results to you – watch updates! :)

Posted by Olga Klesman at 00:48:11 | Permanent Link | Comments (0) |
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