Where do new marketing ideas come from?
Once, by our partner’s request, we've developed easy and useful software to design calendar grids - Calendar Wizard (dehelp.com). It was in 2001. Then we've translated program interface into English, and it was our start in the foreign software market. Idea of the program was very good, its realization was refined, but instead of being showered with well-liked green banknotes, we were showered with e-mails containing requests to create “the same but even better” calendar. Foreign users wanted to have a calendar on a desktop, they needed pictures and embellishments. It seemed queer to us: “Is it possible that people are ready to pay for a calendar if it is on their desktops over wallpapers? After all, they ask. Why shouldn’t we try – we are enthusiastic more than enough and full of desire to understand other’s mentality – so, let’s work!” We’ve released the first version of Screen Calendar software (screencalendar.com) in 2002.
The main point of Screen Calendar Software is an interactive calendar on a desktop. It is full-customizable calendar software with user-friendly interface which can be understood intuitively. Full-functional PIM (scheduler of events, tasks, meetings), a lot of calendar settings (size, transparency, week numbering etc.), automatic change of backgrounds in given time period, record view directly on a desktop (moving mouse cursor to needed date cell) – it’s only brief review of program’s functions. The program is continually improved, but the main idea remains unchanged: real users’ needs are the basis of Screen Calendar software.
Success of the program inspired us to go further. We had a lot of requests to develop calendar software with the option of embedding user’s own images as wallpapers for his client’s desktop – for example, it was necessary for photographers, design studios, realty agencies, traveling agencies. So, they needed a non-typical marketing tool. That’s how the idea of Promo Screen Calendar service emerged. This service was offered not only to English-speaking customers, it also went on sale in the native market, because goods and services in our market need non-standard promotion methods as well as in foreign one. How Promo Screen Calendar works
Free trial version of this software can be sent at your request.
